March 2007 to Decemb 2011,Below: Sale Dry Obstacle Course Two Deutsch Bank charts. 1 Averag user invest in content per device. and 2 Estimat iPhone, iPad and iPod touch shipments, June 2007 to Septemb 2012.
"Stickyness" is a term of art usual appli to websit like Facebook that keep visitor come back for more.
and in a note to client issu Fridai Deutsch Bank' Chri Whitmor take a crack at measur the sticki of the iPhone-iPod-iPad platformBut it can also be appli to a softwar platform..
iPod and iPad instal base and the invest Apple' AA PL custom have made in content for those devic in term of apps,What he' done is analyz the size of the iPhone. video and music purchas at the iTun Store.
an Apple instal base todai of about 150 million iTunes-depend devic iPhones,Th result is a chart that show two things: First. iPods, iPad that could grow to more than 200 million by the end of 2011. And second -- us Apple' "Other music relat product and services" revenu line to estim sale of music, app and video -- a cumul invest in those devic that stand at about $15 billion todai and which Whitmor see grow to $25 billion by the end of next year.
" he writes,"Thi averag to ~$100 of content for each instal device. "suggest switch cost ar rel high not to mention the time requir to port . When Apple' best in class user experi is combin with these grow switch costs, the result custom loyalti is unparalleled."
it' go to get harder,In light of what he call "the stun success of the iPad" and the demand for upgrad that the new iPhon is like to spur. not easier, for user to switch, no matter what Googl GOOG and the rest of Apple' competitor have up their sleeve.
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